You’ve been happily using free email for years, and haven’t thought much about it. The problem is that it’s not truly free—you’re paying with your privacy. In the world of digital communication, you become the product. Let’s dive into what it means.
1. Free is not free
With countless services offering “free” email accounts, it’s easy to assume that we can communicate without any cost. But companies that offer free email typically rely on advertising revenue, which means they collect vast amounts of data about our habits, interests, and communications. They use this information to tailor advertising, and that’s how they make money.
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