When we go online or use apps, we are being tracked. Companies collect our personal data by tracking us across the web sites we visit. They build profiles on us based on our browsing history and online behavior. They want to sell us their products and services, and the more they know about us the better they can use this data to manipulate our behavior.
You know those ads that pop up everywhere after you looked up something? After you’ve looked up a new car, car ads follow you around all day. You research a vacation to Alaska, and travel ads show up everywhere. This is the result of targeted advertising, which is based on data they collected on you. Some call it surveillance capitalism, and it’s big business.
